The core idea presented in this plan is a joint venture between Huayi Lighting, based in Zhongshan, PRC and Bombay Electric (BEPS), based in Mumbai, India to develop a project lighting business.
There is an opportunity in India’s fast growing market to offer end to end solutions for residential and commercial projects. We feel that the strengths between these firms can complement each other. For Huayi, a local partnership in India would enable them to access more opportunities in India and Bombay Electric has an opportunity to expand its offering with a wide array of complementary products. Coordination between BEPS and Huayi would be handled by Indo-Global Sourcing Ltd (IGSL), based out of Hong Kong. Exactly how IGSL can add value is outlined in the Marketing and Standard Operating Procedure sections below.
BEPS already has several partners in Europe but no direct partner in China. China is the world’s leading exporter and manufacturer of LED lighting by an order of magnitude because of its competitiveness, manufacturing capacity and the sheer range of products that can be produced as seen below:
China’s exports of lighting products are larger than the combined exports of the other 9 countries listed on the chart. To offer competitive lighting solutions, it is natural to seek a partner that can leverage Chinese manufacturing capacity.
Huayi is an ideal partner since it has participated in many international projects including projects in Mumbai itself such as Phoenix Market City located in Lower Parel. The video below shows Huayi’s involvement in the Phoenix Mills project: